Mark S. Hughes
126 E. 56th Street, New York, NY 10022
mark.hughes@conciergeauctions.com
Accelerated Sales, Marketing, and Branding Leadership
20 years of outperforming expectations, driving sales, and delivering results.
Comprehensive sales and leadership experience in the highly competitive real estate and auction industry with a proven track record of delivering multi-million dollar results. Skilled sales strategist with a keen understanding of complete real estate branding, sales and marketing logistics. Adept at leveraging analytical, problem-solving, and marketing talents to develop and execute tactical plans that drive competitive performance, increase customers, and build broad brand awareness. Strong independent contributor, closer, and team leader with a talent for developing high-performing sales teams through training, goal-setting, and consistency. Well-versed in opportunity identification, competitive/market analysis, market penetration, and relationship development, as well as utilizing Social Networking and Internet tools to create branded market presence. Achieved international industry recognition as a top sales leader. Technically proficient in HTML, Server administration, and Access database management.
CORE COMPETENCIES
Project Management, Business Development, Process Improvement, Strategic Planning, Branding, Team Leadership/Motivation, Expense Control, Client Relations, Internet Marketing, Market Analysis, Product Marketing, Presentations.
EXPERIENCE & ACHIEVEMENTS
Business Development and Opportunity Assessment
Concierge Auctions, New York, NY, 2010 – Present
The national leader in luxury home auctions
- Mark proves that the time certainty of the auction process, combined with traditional brokerage efforts, is the most efficient and effective disposition vehicle for premier and storied properties, creating urgency and forcing buyers to act. This unique, fully-integrated approach offers the best aspects of traditional brokerage, while allowing the seller to control the timing and terms of the sale.
- As a preferred auction provider to the Sotheby’s International Realty® network and qualified luxury brokerage firms, and through strategic marketing and public relations outreach, Concierge Auctions maintains direct access to the world’s most qualified buyers.
Broker & Owner
Sotheby’s International Realty Wilmington, DE & Sarasota, FL 2005 – 7/2010
Sotheby’s International Realty affiliate serving the luxury real estate markets in Chester County PA, northern DE, and the Eastern Shore of MD with $150M in listing inventory.
- In charge of all aspects of this high-end real estate business, including adherence to DE, PA, and MD licensing and contract laws, marketing and advertising campaigns, sourcing and securing listings in a 3-state territory, as well as accounting, payroll, and transaction escrow accounts.
- Created Auction division to improve urgency, increase competitiveness and give back control to seller clients. Providing them with a determinable closing time frame and a non contingent closing and creating a profitable niche in an otherwise stagnant market.
- Brokered, project managed, and help bring to auction 100+ luxury real estate units in 2009 and 2010.
- Tripled volume and market share in 3 key markets, increased earnings, and broadened brand exposure by recruiting 8 of the area’s top agents.
- Streamlined business operations, agent processes, and IT database management by installing new servers, updating marketing and selling tools, standardizing marketing analysis procedures, and creating a consistent brand image across all marketing touch points.
- Selected by the Buccini Pollin Group (BPG), a full-service real estate acquisition, development, and management company to personally oversee the marketing, sales, and staffing for a 700 unit, $200M Wilmington waterfront development – the largest condominium and waterfront development in DE history.
- Created branding and sales campaigns for each project.
- Implemented staffing and prospecting strategies to streamline logistics using Internet technologies resulting in improved client communication and an enhanced consumer experience from sale through post-closing.
- Positioned the development as the leader in regional sales for 2 continuous years, outselling all other local development projects. Created an online sales reporting program to provide BPG real-time sales progress.
- Inspired, trained, and coached individual Sotheby agents in marketing, branding, and real estate sales.
- Authored and published the book Branding, The Real Estate Agent (Amazon.com) outlining the 7 most important steps to sales success by personal branding.
Broker
Re/Max Real Estate / Lake Vista, LLC Sarasota, FL 1997 – 2006
A world leader in real estate sales with more than 100,000 agents in 70 countries.
- Directed all business operations, including the listing and buying of 75+ transactions annually as well as state licensing, payroll, IT, marketing, and budgeting for this 6-person real estate team generating more than $1M in annual commissions. Maintained a listing inventory valued at $25M+. Managed team as well as a yearly marketing budget of $240,000 for Internet, advertising, and direct mail campaigns.
- Sales volume award winner 2002, 2003, and 2004 for Manatee County.
- Achieved International Real Estate Hall of Fame status in 2005 and ranked in the top 1% of agents worldwide.
- Selected as Florida host for HGTV’s 2006 National Open House series on Florida’s gulf coast.
- Achieved RE/MAX Chairman’s Club status and was hand-picked to speak at the 2005 International Convention in Orlando.
- Chosen by Re/Max to head up the Sarasota new construction division in 2005.
- management and ownership role in staffing, sales, and marketing of luxury 6 building, 132 unit condominium development in Sarasota, FL, Lake Vista LLC.
TRAINING, AFFILIATIONS & PUBLICATIONS
Real Estate Broker’s licenses in DE, MD, PA, FL
Licensed Realtor in NY and NJ
Member, National Association of Realtors, DE, FL, and NY chapters.
Hughes, Mark and Young, Amy. Branding, The Real Estate Agent. BookSurge Publishing, 2008.
EDUCATION
Bachelor of Arts, Modern Anthropology
University of Virginia, Charlottesville, VA
