Impressive auction outreach campaign generates 138 buyer prospects and 10 bidders
ASPEN, CO – January 28, 2011 - Concierge Auctions is pleased to announce that Vision House Aspen, an immaculate new construction estate built as Aspen’s first Gold LEED-certified home in the elite W/J subdivision on McLain Flats, sold today at a live, on-site auction. The luxury auction was conducted in cooperation with listing agent Wendy Lucas of Wendy Lucas Aspen. The buyer was represented by Steven Shane of SDS Real Estate.
“It was a pleasure to partner with Concierge Auctions on this project. Vision House is a spectacular property, but it was difficult to gain buyer's attention through traditional outreach efforts,” stated Lucas. “When the auction was launched, it was a true, undeniable opportunity. The certainty of a ‘live’ auction forced buyers to take notice. I’m excited to be associated with such a great team and successful event.”
Concierge Auctions’ global outreach produced 138 prospects and 10 bidders. The five-week marketing campaign generated an impressive 3,561 visits to the auction website from 58 countries (led by the US, Canada, United Kingdom, Portugal and Germany) and all US states (led by CO, NY, CA, TX and FL).
“The Concierge Auctions team did everything they promised. They exposed my property globally; attracting more attention in five weeks than the property had seen in the entire year prior,” stated Vision House seller Jack Demos. “Their team is extremely professional, skilled at engaging buyer interest and completely knowledgeable about luxury properties. I’m pleased with today's outcome and would highly recommend Concierge Auctions to other luxury home sellers.”
Vision House Aspen, located at 101 Byers Court, is a 6,750-square-foot bi-level residence containing six bedrooms and six and a half bathrooms. The property sits on 2.33 acres with 360-degree views of Aspen Mountain, Snowmass Mountain, Capitol Peak, Mt. Daly, the Upper Roaring Fork Valley and hundreds of acres of adjacent dedicated open pasture lands. As Aspen’s first Gold LEED-certified home, Vision House beautifully melds the exacting standards of luxury living with green materials, engineering, products and efficiency.
“We searched for quite some time in Aspen before accepting our first assignment there, and it was worth the wait,” stated George Graham, CEO of Concierge Auctions. “After analyzing dozens of other properties in the area, it was clear that Vision House presented a unique opportunity. In such an extreme buyers' market, with 148 homes on the market above $5M and only 47 sold in the past year - indicating an average sale timeline of three years - we were able to turn the tables around and create a market for this property in only five weeks. Following recent successes in Jackson Hole, WY and Vail and Evergreen, CO, we’re thrilled to continue our growth in the Rocky Mountain Region.”
Concierge Auctions is currently accepting applications from luxury sellers nationwide with premier, storied properties. The company’s innovative auction platform offers a 60-day disposition solution from engagement to closing. For more information about Concierge Auctions and its services please call 888-966-4759 or visit www.ConciergeAuctions.com.
